Firm Success is an online, quarterly series (published on the CFA Institute website) dedicated to exploring leadership, culture, decision making, change management, and behavioral finance topics related to the management of the investment firm.  Link to the current issue.
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Moving On Up: Business Culture

Going Above the Line

“People react to fear, not love — they don’t teach that in Sunday school, but it’s true.”

Richard Nixon

 

So, if you want to run a top-notch money management firm, do you scare people or hug them? When we review investment firm cultures, that’s one of the big factors for evaluation: Whether a firm operates, as we call it, above or below the line. And while the perception seems to follow Nixon in the belief that successful firms operate below the line, we’ve found that not only do both strategies work, but above the line culture is on the rise as an indicator of firm success.

 

Definitions
Above the line behavior is characterized by an attitude of curiosity and openness, while below the line behavior is defensive and closed. The former emphasizes learning, and is a trust-based culture, while the latter accentuates being correct and is fear-based.

Above the line cultures:

  • Choose curiosity over defensiveness
  • Choose taking responsibility over blaming others
  • Choose playfulness and fun over taking themselves too seriously
  • Demonstrate trust in one another
  • Are empowered and creative
  • Exhibit high energy
  • Are highly engaged in their work
  • Demonstrate candor or openness

Below the line cultures:

  • Have a serious life-or-death attitude
  • Follow intimidating leaders, getting results by coercion or threats
  • Tend to gossip
  • React with defensiveness
  • Point the finger, blame
  • Are fear-based
  • Use a victim mentality
  • Display guarded behavior (“let me shut my door while we talk”)
  • Employ an entitlement attitude

The distinction between these two cultures often turns into a discussion of “tough minded, bottom-line operators” versus “touchy-feely,” “Kumbaya-singing hippies.” This distinction is misleading. Operating above the line has virtually nothing to do with “touchy-feely” behavior. In fact, one of the benefits of operating above the line is that it reduces the amount of emotion in the workplace.

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High Performing Investment Teams (Wiley, 2006)
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 “High Performing Investment Teams presents a comprehensive framework to help investment firms embrace the behaviors that will help them get to the next level.”
- Michael J. Mauboussin, foreword author and chief investment strategist for Legg Mason Capital Management.

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Investment Leadership (Wiley, 2003)
“Investment Leadership is the first book to rigorously study the corporate cultures that can form a foundation for success in investment management. I view it as 'must reading' for anyone who seriously wants to succeed in institutional investment management.”
- Rob Arnott, Editor-in-Chief of the Financial Analysts Journal, founder and CEO of Research Affiliates

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The Psychology of Money (Wiley, 2000)

“The Psychology of Money is a well-written and entertaining book that challenges money managers and individual investors to rethink their view of the investment decision-making process.” 
- Financial Analysts Journal

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Recommended Reading
  1. Radical Change, Radical Results (Dearborn, 2002) by Kate Ludeman and Eddie Erlandson, M.D.
  2. Journey to the Emerald City (Prentice Hall Press, 1999) by Roger Connors and Tom Smith
  3. Built to Last: Successful Habits of Visionary Companies (Harper Business, 1994) by Jim Collins and Jerry Porras
  4. Good to Great (Harper business, 2002) by Jim Collins
  5. Liberating the Corporate Soul (Butterworth-Heineman, 1999) by Richard Barret
  6. Corporate Culture and Performance (Free Press, 1992) by John Kotter and James Heskett
  7. The Corporate Culture Survival Guide (Jossey-Bass, 1999) by Edgar Schein
  8. The World is Flat: A Brief History of the 21st Century (Farrar, Straus and Girioux, 2005) by Thomas L. Friedman
  9. The Last Word on Power (Doubleday, 1996) by Tracy Goss