Does the investment world need a book on the Enneagram? I mean, really. The industry is under siege, the barbarians are at the gate (pick your favorite: index funds, regulators, ETFs …). The industry is going from competitive to hypercompetitive. The last thing we need is sensitivity training! We need performance. Indeed. For firms to succeed in the New Era, they will need to up their games considerably. Which means, of course, they need to do things differently. (Please, please don’t delude yourself that working a little harder will suffice.) The tool that we describe in this book – the Enneagram – provides a powerful advantage for firms looking to gain an edge. Firms that embrace the Enneagram experience higher levels of trust, better communications (especially feedback), more informed decision-making, more effective leadership and employee development practices, and smoother conflict resolution. From our work with investment firms all over the globe, we know this to be true; consequently, the message of this book is aimed at a basic question: what is the Enneagram and how does it help me succeed?